Venture Lures originated from Lake Erie bass guide Michael Simonton. Michael, a long-time tackle builder has created a line of soft plastics specifically targeting bass. He originally used his personal soft plastics on his Lake Erie guide trips but the amount of success he and his clients had with these baits gave him the confidence to sell them publicly.  The "Steady Swimmer" is quickly become a favorite. His baits are all original designs carved out of wood.