Why Omnia is Different

We've introduced shop-by-lake because shopping for tackle and fishing gear online requires lake specific personalization. By selecting your lakes, species targeted, and favorite styles our recommendation engine will quickly present only relevant products.

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Traditional Tackle Shopping

Find Your Gear

We carefully source products by category starting with tackle that matches all possible outputs from our recommendation engine. We continue to add products every week.

Shop By Lake

Select your lake

Build a profile based on the waters you fish, species you target and styles you prefer. We'll create a personalized tackle shopping experience.

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Free Membership

Omnia Membership and access to the recommendation engine will always be free. No account is required to shop at Omnia Fishing.


  • Free shipping on $50 orders
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Premium Membership

Premium members enjoy added benefits including unlimited free shipping and a loyalty rebate on all purchases.


  • Free shipping, no minimum order (More)
  • 10% rebate on all purchases (More)
  • Member only deals
Become a premium member
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