The Pulse Jig was invented by Randy Link many years ago on the shores of Lake Hartwell! Randy is a tinkerer by nature and developed the perfect bill thickness for the different size heads, and perfected the way the bill is attached to the head. This gives the Pulse Jig the best action of any scrounger type bait on the market, won't twist your line and will flat out catch them! Randy's legacy will live on forever in this bait and we appreciate all of his efforts in designing the perfect lure!