Nories Concept: A Message from Norio Tanabe

Using my experience from years of bass fishing in Japan and America, I wanted to take the time to make a range of products that I can be satisfied with making and to create and leave something behind of genuine quality. My friends who I called together and I created Nories.

First and foremost, we focused on pure fishing, not trends or cycles. We spent hours on the water, checking minute details with rigorous testing. In all our products we wanted to bring out the real and original joy of fishing. We aimed for a brand that doesn't lie. Not just excellent tackle that will catch you more fish, but tackle that has the ability to help the angler improve themself. We wanted to make products based on this conviction, for all game fishing styles. 

Nories is like a "workshop" where my friends, specialists from different fishing styles, and I can come together to create something genuine.

Nories: Modern Technology and Traditional Craftsmanship.