25% Off All Z-Man Tackle Storage, Through 12/24. Save Now

20% Off Football Jigs, Through 12/24. Save Now

Get a $60 Omnia Gift Card For $50, Throguh 12/31. Save Now

Lew's Holiday Sale! 20% Off Select Rods and Reels. Save Now

FREE St. Croix Pro Lite Suit By Frogg Toggs with Purchase of St. Croix Rod. Shop Now

FREE Limited Edition Hat with SEVIIN Reel Purchase. Learn More

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Omnia Fishing
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Omnia Fishing

Nichols Lures

Nichols Lures is a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled bass fishing lures. At Nichols Lures, lure crafters work hard to ensure that each product provides the absolute best fishing experience to each customer. Welcome to Nichols Lures - Hand Crafted to Perfection