Great Lakes Finesse was created by a group of fanatical tournament anglers and fishing industry veterans that couldn’t find high-quality finesse-focused baits and terminal tackle that met our needs - so we made it.

Every bait and product we sell was created because we had a specific need for it. We designed everything from scratch - no pre-built molds or bulk overseas purchases of standard form baits - and it’s all manufactured in Canada using the highest quality raw materials we can find.

Our goal is to create fishing products that help you catch more fish.