Fish Head started in North Georgia, on the deep, clear waters of Lake Lanier where Spotted and Striped bass chase shad and blueback herring, and thousands of hardcore fishermen chase these spots and stripers. The original Fish Head Spin was a better mousetrap - the perfect lure for those conditions and fish. Now we have a bigger perspective and a bigger product line to go along with it. But all of our products - from lures to apparel to things you haven't seen yet - have one thing in common. They're built to help you have a better fishing experience, and they're the very best!