Cotton Cordell Big O Squarebill Crankbait

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O was "the" original squarebill crankbait and retains that original fish-catching action, buoyant body, and cover-deflecting ability as Young's original. As a result, you can depend on each Big O to run true right out of the box, at the same depth, every time. The Cotton Cordell Big O became a staple for crankbait fisherman nationwide for decades, and it's time to introduce a tried and true homerun hitter to your shallow cranking lineup.

Big O C77 Squarebill Crankbait:

• Length: 2 1/4"
• Weight: 1/3 oz
• Dives: 3-5'
• Hooks: #6 Trebles